The first talk was a representative from Super Rewards. Most of it was the description of the stuff that they do.



Super Rewards is a virtual currency monetization platform. You can get virtual currency directly via PayPal, credit cards, direct bank debit cards, stored value cards, or mobile phones. You can also do it indirectly through surveys, lead generation programs, and product purchases. They are used on Facebook, Myspace, IPhones, hi5, bebo, websites, MMOG, and virtual worlds.… Continue

This was a presentation by 3 people from Unity and it was about their game engine that can be used within Facebook. Their game engine can also be integrated with phone applications, other web sites, and other social networks. When this class was held a few weeks ago, the basic Unity software was recently announced to be free. Their professional version is $1500.



The user interface to the game engine is browser based javascript. It supports full server client calls. It can also do… Continue

Nicholas Talerico of OfferPal gave a talk on how to monetize social games to make money. He said that network-wide that the eCPM was $150 to $200. Average publisher payout was $75 / day / 1000 users. The conversion rate was > 5% which is 40 times better than traditional CPA. Revenues per completion is about $5.00.

Steps for Monetizing Social Games

1. Make it fun by using notifications, invites, gifts, and publishing to Facebook.
2. Define yours sinks.…

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Sana n. Choudary



This talk was on social game design and how to make it go viral. There are no quick fixes to make a game go viral. She currently works with traditional game developers to make their games more social.



How effective is a game's virality? It needs to be self replicating and grows on it own.



Why are viral loops important? They exponentially increase number of users so you can monetize. Virality also gets past Facebook allocation limits like the… Continue

CoTweet



CoTweet says this is how business should do Twitter. Their software is designed for 1 or more people to manage a brand account within a company. You can see if tweets about your company have been replied to and handled. You use their software to engage with people about your brand. They treat tweets like an inbox.



They do the normal Twitter stuff like retweets or direct message. They can also assign a tweet to a person or a department so they can handle the… Continue